References
Twitter http://twitter.com/
Social Mention search engine http://www.socialmention.com/
Delicious http://www.delicious.com/
Clipmarks http://clipmarks.com/
Diigo http://www.diigo.com/
FriendFeed http://friendfeed.com/
Picasaweb http://picasaweb.google.com/
Photobucket http://photobucket.com/
digg http://digg.com/
reddit http://www.reddit.com/
YouTube http://www.youtube.com/
Daily Motion http://www.dailymotion.com/us
tuSavvy http://www.tusavvy.com/
Slideshare http://www.slideshare.net/
Pageflakes http://www.pageflakes.com/
Zimbio http://www.zimbio.com/
Rollyo http://www.rollyo.com/
Delver http://www.delver.com/
LJSeek http://www.ljseek.com/
Flickr http://www.flickr.com/
Please see this webpage for the powerpoint notes presented as a movie.
(You might have to hit pause as the playback is speedy.)
Video:
Social Networking in plain English (00:01:48)
http://www.youtube.com/watch?v=6a_KF7TYKVc
Facebook - CIA Profile Database (00:04:00)
http://www.youtube.com/watch?v=KpLNlSKugHw
Facebook: The Movie (00:20:08)
http://www.vimeo.com/1790628
Podcast:
Critical Literacy: Social Media in Academia
http://www-cdn.educause.edu/sites/default/files/educausenow19-sept09_0.mp3
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Hello,
ReplyDeleteI have posted my presentation online for download in PPT and PDF format. The links for direct download are below:
PPT: http://www.appineer.com/IASC2P60/IASC2P60-Nickolas-Kenyeres-SocialNetworking.ppt
PDF: http://www.appineer.com/IASC2P60/IASC2P60-Nickolas-Kenyeres-SocialNetworking.pdf
I recommend downloading the presentation as my notes would not fit in the allocated space for comments. Thus my notes below are edited for brevity. Also, the files contain sources which can be accessed for further reading.
THESIS
My thesis is that social networking technology can be effectively leveraged by businesses, particularly as part of marketing, human resources and internal relations strategies, to improve sales, marketing and day-to-day operations.
DEFINITION
“web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.”
PERVASIVENESS
The first recognizable social network was SixDegrees.com. This service launched in 1997 and allowed users to post a profile with links to friends. There was limited activity until 2003. Around this time, numerous start-ups launched social networking websites. Today, there are hundreds of millions of social network users. Facebook alone has reached 300 million users since its inception a few years ago.
DEMOGRAPHICS
Social networking websites are primarily composed of females aged 18-34. This demographic is traditionally hard to reach by advertisers, which makes social networking attractive for companies selling products and services aimed at this group.
POPULARITY
According to Alexa, Facebook had the third highest volume of traffic. 66% of 18-34 year olds visit social networking sites.
MARKETING APPLICATIONS
Social network website operators have recognized the value of their service and information contained within it to marketers. They exploiting their reach and data to offer highly targeted advertising. Some social network website operators have opened their application programmer interface (API) to third party developers so that they can develop games and applications for the platform. Social network marketing is targeted, low cost and measurable, but subject to defection, noise, and limited reach.
HUMAN RESOURCES
Human resource professionals are able to use social networking website to identify and recruit new talent. HR professionals are also able to use social networks for screening and monitoring. One report indicates 28% of employers use social network websites for this purpose.
INTERNAL RELATIONS
Companies originally used social networking for external purposes, such as marketing and public relations, but have recently begun to recognize their value internally. Companies are finding social networking, particularly in large workforces, to encourage relationship development, team building and collaboration.
SUMMARY
In summary, social networking can be an effective tool for businesses. Like other transformative technologies, such as fire, it must be handled carefully and its use must be controlled.
Cheers,
Nickolas Kenyeres