Podcast Primer The greatest advantage that podcasting has over radio, TV, and even PVRs, is that material can be consumed at any time, any place and as many times as desired.
A podcast is a multimedia file transmitted via the internet to a personal computer, often-then downloaded to a portable device, such as an iPod, for viewing or listening.
The greatest advantage that podcasting has over radio, TV, and even PVRs, is that material can be consumed at any time, any place and as many times as desired.
Podcast types can be broken down in many ways. The most obvious division is the primary format of the file:
1. Audio podcast -can include “album art” embedded into a file which consists of a show name, company logo, or photo of the host
-frequently included in the file itself are ID3 tags, which contain information (”metadata”) such as the episode title, host, topic, show number, and any other relevant information
Format:-most podcasters keep the show under a half-hour, encrypted at 128kbps or lower to keep the file size down and the content digestible
2. Video podcast Also known as ‘vidcasts’ or ‘vodcasts’, video podcasts Critical mass for the vidcast is expected to hit as next-generation handsets better capable of video download/playback become more common
Within these two types of podcast formats, production categories can also be identified: * Original Content * Re-purposed Content * Reference * Professional Content
Content Categories:iTunes breaks the down into 16 categories including;Arts, Business, Comedy, Education, Games & Hobbies, Government & Organization, Health, Kids & Family, Music, News & Politics, Religion & Spirituality, Science & Medicine, Society & Culture, Sports & Recreation, Technology, TV & Film
Is podcasting social media?-Infinite remixability-maximum viral capability-ability to respond in other channels-liberation of ‘control’
Continuous Partial Attention (CPA) -coined by Linda Stone in 1998-is about scanning continuously for opportunities across a network
(CPA) vs. Multi-taskingWhen we multi-task, we are motivated by a desire to be more productive and more efficient
Multi-tasking We're often doing things that are automatic, that require very little cognitive processing-we give equal attention to all activities-do it to be more efficient and more productive
CPA:To pay continuous partial attention is to pay partial attention -- CONTINUOUSLY. It is motivated by a desire to be a LIVE node on the network
Why do we want to connect and be connected?
To be busy, to be connected, is to be alive, to be recognized, and to matter
Attention Questions:* What types of attention do we have* What captures my attention at various times?* What captures my attention in social situations? * Where does attention go during sleep?* Who pays attention? Who attends?* What do I avoid attending to?
Internet War Diaries
People wrote these to reach out to people not in war:1) as a way of sense-making, 2) for impression management, 3) to be participants in the social production of news and opinions about the war
New genre: war diary as a public narrative-descriptions of events can be published as they unfold, disseminating information to a global audience
In both countries people experienced a prolonged major disruption to their daily lives
The routine aspects of everyday life such as conversation and cooking, allow people to maintain a sense of reliability in everyday situations. When war broke out these everyday were no longer available.
They developed new routines of communicating regularly using the Internet.Why?
Communicating with others in normal non-war environments helped our informants to conduct sense making. When people encounter uncertain situations, they often communicate with each other to reduce uncertainty and recover a sense of order.
Media shapes people’s perceptions.
When interacting with others our actions influence people’s impression of us, and we conduct ourselves in a certain way in order to manage how we are perceived.
Blogs and videos allow our informants more control over their image in contrast to other media channels.
Values and normal are institutionalized in society, reinforced by the media (Castells). Informants targeted communications to outside their culture to report the “real” version of events.
They were able to participate in the production of news and thus in the social production of how the war was perceived outside of their country. They could manage the impression of their cultural image.
Internet empowers people whose physical actions were constrained in their disrupted war time environments.1. People felt empowered by knowing many people viewed their writing.2. The informants were able to take action through the internet, while severely restricted in travel an socializing face to face.
Managing their impressions to others was one way of taking action.Enabling people as citizen journalist to report alternative views to the official media channels or their detailed accounts further complimented mainstream media reports
Mass media plays a key role in the production of culture.
Digital culture is characterized not only by the actual media artifacts or the posting or exchange of messages, but by the norms values and expectations that are associated with these communications.
Implications for cross-cultural communication:As organizations continue to spread globally, blogs can be used to ameliorate several issues.
1. blogs as communication mediums can help bridge the cultural divide.
2. blogs can be used to create empathy for different work environments
3. rich communication mediums (such as video, audio-conference, face-to-face) are significantly better than text when building trust from a distance.
Links:
Josh On
http://www.theyrule.net/
http://theinfluencers.org/en/josh-on/video/3
CBC Podcast: Spark # 90 @ 26:45 run podcast to 36:00
Attention:
Breathing exercise online
http://podcast.cbc.ca/spark/spark_20091030_breathing.mp3
lumosity game
http://games.lumosity.com/chimp.html
How to Podcast with Skype and Audio hijack
http://www.blogarithms.com/index.php/archives/2007/12/23/skype-for-interviews/
http://www.engadget.com/2004/10/05/engadget-podcast-001-10-05-2004-how-to-podcasting-get/
Link to Presentations:
http://www.donnaszoke.fatcow.com/2P60/podcasting.html
Thursday, November 5, 2009
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